Novo Nordisk Middle Africa
The Challenge:
When Novo Nordisk’s Middle Africa office entered a period of structural transformation, relocating its regional base and redefining its footprint across the continent. This moment of institutional change needed to be narrated with precision to a fragmented, multi-market stakeholder audience: governments, healthcare partners, media, and patients across four distinct countries, each with its own media landscape, language nuance, and news cycle.
The Solution:
We activated its pan-African media network to build a single, coherent narrative and localise its delivery across Ghana, Nigeria, Senegal, and Kenya.
The Green Accord International (Italy)
The Challenge:
When Novo Nordisk’s Middle Africa office entered a period of structural transformation, relocating its regional base and redefining its footprint across the continent. This moment of institutional change needed to be narrated with precision to a fragmented, multi-market stakeholder audience: governments, healthcare partners, media, and patients across four distinct countries, each with its own media landscape, language nuance, and news cycle.
The Solution:
We activated its pan-African media network to build a single, coherent narrative and localise its delivery across Ghana, Nigeria, Senegal, and Kenya.
Mater Hospital Kenya
The Challenge:
When Novo Nordisk’s Middle Africa office entered a period of structural transformation, relocating its regional base and redefining its footprint across the continent. This moment of institutional change needed to be narrated with precision to a fragmented, multi-market stakeholder audience: governments, healthcare partners, media, and patients across four distinct countries, each with its own media landscape, language nuance, and news cycle.
The Solution:
We activated its pan-African media network to build a single, coherent narrative and localise its delivery across Ghana, Nigeria, Senegal, and Kenya.
Ministry of Public Service, Youth and Gender
The Challenge:
When Novo Nordisk’s Middle Africa office entered a period of structural transformation, relocating its regional base and redefining its footprint across the continent. This moment of institutional change needed to be narrated with precision to a fragmented, multi-market stakeholder audience: governments, healthcare partners, media, and patients across four distinct countries, each with its own media landscape, language nuance, and news cycle.
The Solution:
We activated its pan-African media network to build a single, coherent narrative and localise its delivery across Ghana, Nigeria, Senegal, and Kenya.
Yara East Africa
The Challenge:
When Novo Nordisk’s Middle Africa office entered a period of structural transformation, relocating its regional base and redefining its footprint across the continent. This moment of institutional change needed to be narrated with precision to a fragmented, multi-market stakeholder audience: governments, healthcare partners, media, and patients across four distinct countries, each with its own media landscape, language nuance, and news cycle.
The Solution:
We activated its pan-African media network to build a single, coherent narrative and localise its delivery across Ghana, Nigeria, Senegal, and Kenya.